Richmont.
A premium golf and lifestyle brand in development within Pineform Labs, combining brand identity, apparel direction, and ecommerce design.
Typographic presentation of the brand identity direction. This is not a product photograph or a representation of manufactured inventory.
Building a brand beyond its website.
Richmont brings together a premium golf and lifestyle positioning, a developing apparel collection, and a Shopify storefront. The aim is a recognizable product identity that stays consistent from the clothing itself to the shopping experience.
Pineform Labs' work spans brand development, product presentation, and the digital commerce environment. Richmont is our own venture—not a commissioned client project.
Identity, product, commerce.
Different components of the same developing business.
Brand system
A navy and cream visual direction, monogram exploration, typography, and a consistent premium positioning.
Apparel direction
Design and assortment work across polos, quarter-zips, sweaters, and accessories. Development does not establish manufactured or shipped inventory.
Digital storefront
Shopify-based storefront development and product presentation intended to connect the physical collection with a coherent online presence.
Venture in development.
The Richmont website currently opens to a password-protected storefront. The public page should be understood as a developing brand presence, not proof of a completed commercial launch or sales history.
Visit password-protected store- Project type
- Original apparel and commerce venture
- Focus
- Brand identity, product direction, storefront
- Platform
- Shopify
- Store access
- Password-protected